Education

• 台灣大學工商管理學士
• 國立政治大學生產管理碩士
• 美國普渡大學資訊管理博士

Experiences

• Associate dean, College of Management,National Sun Yat-sen University, 11/2009-07/2010；02/2011-Present
• Professor, Department of Information Management, National Sun Yat-sen University, 08/1999-Present
• Visiting Professor, Concordia University, Canada, 08/2007-07/2008
• Visiting Scholar, Concordia University, Canada, 08/2004-01/2005
• Chair, Department of Information Management, National Sun Yat-sen University, 08/2001-07/2003
• Visiting Scholar, University of Texas at Austin, 08/1993 - 07/1994
• 國立中山大學資管系副教授, 08/1989-07/1999
• 經濟部資訊顧問室專員, 01/1985-07/1986

Academic Services

• Associate Editor of Decision Support Systems, 1994-迄今
• 台灣省政府資訊中心諮詢委員, 1994-1996
• 中華民國管理科學學會企業自動化管理委員會委員, 1993
• 資策會中小企業電腦展推廣計劃評審委員, 1992-1993

Award & Honors

• Canadian Studies Scholarship awards supported by the International Council of Canadian Studies
• 國科會碩士論文獎指導
• 90學年度第6屆中小企業研究碩士論文獎指導, 中華民國管理學會
• 89學年度第14屆龍騰論文獎經營管理類博士論文入選獎指導, 財團法人宏碁基金會
• 89學年度第5屆中小企業研究碩士論文獎, 中華民國管理學會
• 88年第四屆中小企業研究碩士論文獎指導
• 89學年度全國碩士論文獎暨大專專題競賽碩士組佳作, 中華民國管理學會
• 87年第十二屆龍騰論文獎經營管理類碩士優等獎指導
• 獲邀為INFOFEST'98六位大會plenary speakers之一, 1998/09
• 87學年度國科會研究獎助甲等獎
• 86學年度國科會研究獎助甲等獎
• 85學年度國科會研究獎助甲等獎
• 82學年度第四屆全國資訊管理研討會最佳學生論文指導獎
• 82學年度國科會研究獎助甲等獎
• 82學年度國科會出國進修獎助一年
• 81學年度教育部教學特優教師獎
• 81學年度國科會研究獎助甲等獎
• 80學年度中山大學優良導師獎

Journal Articles

1. Hsiangchu Lai, San-Yih Hwang, Ting-Ping Liang, Shin-Yuan Hung, Hsiang-Lin Wu, Journal Publications of MIS Departments in Taiwan, Journal of Information Management , Vol.18, No.3, 2011, pp.175-196 (In Chinese)
2. Nelson Granados, Robert J. Kauffman, Hsiangchu Lai and Huang-chi Lin, À La Carte Pricing and Price Elasticity of Demand in Air Travel, Decision Support Systems, 2011 (Accepted)
3. Chao-Min Chiu, Meng-Hsiang Hsu, Hsiangchu Lai, Chun-Ming Chang, Re-examining the Influence of Trust on Online Repeat Purchase Intention: The Moderating Role of Habit and its Antecedents, Decision Support Systems, 2011 (Accepted)
4. Nelson Granados, Robert J. Kauffman, Hsiangchu Lai and Huang-chi Lin, Decommoditization, Resonance Marketing and IT: An Empirical Study of Air Travel Services Amidst Channel Conflict, Journal of Management Information Systems, Vol.28, No.2, 2011 (In press)
5. Wan‐Jung Lin, Chia‐Hua Hu and Hsiangchu Lai, The Impact of Gender Difference on Response Strategy in e‐Negotiation, Lecture Notes in Business Information Processing, Vol.52, No.1, 2011, pp.192-205
6. Hsiangchu Lai, Wan-Jung Lin*, and Gregory E. Kersten, The Importance of Language Familiarity in Global Business E-Negotiation, Electronic Commerce Research and Applications, Vol.9, No.6, 2010, pp.537-548
7. Wan-Jung Lin, Hsiangchu Lai, Kuo-Chan Chiou, The Impact of Emoticon on Rapport Relationship in Online Purchasing Negotiation - Integrating Qualitative and Quantitative Research Methods, Journal of Information Management, Vol.17, No.4, 2010, pp.171-196
8. Robert J. Kauffman, Hsiangchu Lai*, and Huang-Chi Lin, Consumer Adoption of Group-buying Auctions: An Experimental Study, Information Technology and Management, Vol.11, No.4, 2010, pp.191-211
9. Wan-Jung Lin, Hsiangchu Lai, Juin-Yi Lin, The Impact of Cultural Difference on Online Textbased Negotiation Behaviour: Integrating Qualitative and Quantitative Research Methods, MIS Review, Vol.15, 2009, pp.107-137 (Published in both Chinese and English. The page numbers are from 95 to 120 in English version.)
10. Robert J. Kauffman, and Hsiangchu Lai, Chao-Tsung Ho, "Incentive mechanisms, fairness and participation in online group-buying auctions", Electronic Commerce Research and Applications, Vol.9, No.3, 2009, pp.249-262
11. Her-Sen Doong, Hsiangchu Lai, "Exploring usage continuance of e-negotiation systems: expectation and disconfirmation approach", Group Decision and Negotiation, Vol.17, No.2, 2008, pp.111-126
12. "Her-Sen Doong, Hsiangchu Lai", "Exploring Continuance of Web-based Negotiation Systems: Expectation and Confirmation Approach", Group Decision and Negotiation (SSCI), Vol.17, No.2, 2008, pp.111-126
13. Gregory E. Kersten and Hsiangchu Lai, "Negotiation Support and E-negotiation Systems: An Overview", Group Decision and Negotiation, Vol.16, No.6, 2007, pp.553-586
14. Gregory E. Kersten and Hsiangchu Lai, "Satisfiability and Completeness of Protocols for Electronic Negotiations", European Journal of Operational Research, Vol.180, No.2, 2007, pp.922-937 (SSCI)
15. Hsiangchu Lai, Her-Sen Doong, Chi-Chung Kao and Gregory E. Kersten, "Negotiators' Communication, Perception of Their Counterparts, and Performance in Dyadic E-negotiations", Group Decision and Negotiation, Vol.5, No.2, 2006, pp.429-447
16. 董和昇、賴香菊、梁定澎, "談判支援代理人之設計與實作", 中華民國資訊學會通訊 (Communications of IICM), Vol.9, No.2, 2006, pp.79-90
17. Hsiangchu Lai, Chih-Ping Wei, "Web-enabled business and customer value", Electronic Commerce Research and Applications, Vol.5, No.4, 2006, pp.259-260
18. Tzyy-Ching Yang and Hsiangchu Lai, "Comparison of Product Bundling Strategies on Different Online Shopping Behaviors", Electronic Commerce Research and Applications, Vol.5, No.4, 2006, pp.295-304
19. Eldon Y. Li and Hsiangchu Lai, "Collaborative work and Knowledge Management in Electronic Business", Decision Support Systems, Vol.39, No.4, 2005, pp.545-547 (SCI Extended)
20. Hsiangchu Lai, and Tsai-hsin Chu, "Knowledge Management: A Review of Industrial Cases", Journal of Computer Information Systems, Vol.XXXXII, No.5, 2002, pp.26-39 (SSCI/SCI Expanded)
21. San-Yih Hwang, Hsiangchu Lai, Ting-Ping Liang, and Pei-Chen Sun, "A Survey of Journal Publications of MIS Depertments in Taiwan", Journal of Information Management, Vol. 9, No. 1, Vol.9, No.1, 2002, pp.217-239 (TSSCI)
22. Hsiangchu Lai and Tzyy-Ching Yang, A Study of Impacts on the Template Arrangement, Dynamics and Number of Exposure of Web Ads on Advertising Effects, MIS Review, No. 8, December 1998, pp. 109-137, Vol.8, 2000, pp.109-137
23. Hsiangchu Lai, "An Object-Oriented Architecture for Intelligent Virtual Receptionist", International Journal of Electronic Commerce, Vol.4, No.3, 2000, pp.69-86 (SSCI)
24. Hsiangchu Lai and Tzyy-Ching Yang, "A System Architecture for Intelligent Browsing on the Web", Decision Support Systems, Vol.28, No.3, 2000, pp.219-239 (SCI Expanded)
25. Hsiangchu Lai and Fang-pei Su, An Analysis of Applications of Strategic Information Systems, National Sun Yat-sen Management Review, Vol. 5, No. 3, Vol.7, No.2, 1999, pp.383-412
26. 孫思源、賴香菊、董和昇, "以廣告觀點分析企業網頁內容之研究", 中華管理評論, Vol.二, No.七, 1999, pp.61-68
27. Clyde W. Holsapple, Hsiangchu Lai and Andrew B. Whinston, "A Formal Basis for Negotiation Support System Research", Group Decision and Negotiation, Vol.7, No.3, 1998, pp.192-202 (SSCI)
28. Hsiangchu Lai, Study of A Reference Framework of Web-Based Intelligent Aftersales Customer Service System, ournal of Da-Yeh University, Vol. 6 NO. 1, Dec. 1997, pp.15-26, Vol.6, No.1, 1997, pp.15-26
29. Clyde W. Holsapple, Hsiangchu Lai and Andrew B. Whinston, "Implications of Negotiation Theory for Research and Development of Negotiation Support Systems", Group Decision and Negotiation, Vol.6, No.3, 1997, pp.255-274 (SSCI)
30. Jen-her Wu, Hsiangcju Li, Hsin-hui Lin, A Case Study of Cooperation Between Academy and Industry In Information Systems Developments, National Sun Yat-sen Management Review, Vol. 5 No. 3, Vol.5, No.3, 1997, pp.677-694
31. Clyde W. Holsapple, Hsiangchu Lai and Andrew B. Whinston, "Analysis of Negotiation Support System Research", Journal of Computer Information Systems, Vol.35, No.3, 1995, pp.2-11 (SSCI)
32. Ting-Peng Liang, Hsian-chu Lai, and Nian-Shing Chen, Hungshiung Wei, and Meng Chang Chen, "When Client/Server Isn't Enough: Coordinating Multiple Distributed Tasks", IEEE Computer, 1994, pp.73-79
33. Clyde W. Holsapple, Hsiang-Chu Lai, Andrew B. Whinston, "Negotiation Support Systems: Roots, Progress and Needs", Journal of Information Systems, Vol.1, 1991, pp.233-247

Conference Proceedings

1. "Robert J. Kauffman，Hsiangchu Lai，Huang-Chi Lin and Yu-sang Chang", Do Textual Comments and Existing Orders Affect Consumer Participation in Online Group-Buying?, "Proceedings of The Forty-two Hawaii International Conference on System Sciences (HICSS 42)", "Big Island，Hawaii", 05~ 08 2009
2. "Hsiangchu Lai，Wan-Jung Lin and Gregory Kersten", Effects of Language Familiarity on e-Negotiation: Use of Native vs. Nonnative Language, "Proceedings of The Forty-two Hawaii International Conference on System Sciences (HICSS 42)", "Big Island，Hawaii", 05~ 08 2009
3. "Hsiangchu Lai，Huang-Chi Lin，and Yu-chu Wu", Impact of Feedback Immediacy on e-Negotiation: Synchronous vs Asynchronous Modes, "Group Decision and Negotiation 2008", "Coimbra，Portugal", 17~ 20 2008
4. "Hsiangchu Lai，Jun-Yi Lin，and Wan-Jung Lin", What Happened to Cross-Cultural Dyadic E-negotiation?, "Proceedings of The Forty-one Hawaii International Conference on System Sciences (HICSS 41)", "Big Island，Hawaii", 07~ 10 2008
5. "Hsiangchu Lai，Huang-Chi Lin，and Hung-Ta Chou", The Effect of Supporting Text-based Synchronous e-Negotiation with Emoticons, "Group Decision and Negotiation 2007", "Mt. Tremblant，Canada", 14~ 17 2007
6. "Hsiangchu Lai，Wan-Jung Lin，and Huang-Chi Lin", Challenges to Online e-Negotiation Experiments in the Internet Age, "Group Decision and Negotiation 2007", "Mt. Tremblant，Canada", 14~ 17 2007
7. "Hsiangchu Lai，Huang-Chi Lin，and Wan-Jung Lin", NeGoGo: ANeGo and SynNeG, "Group Decision and Negotiation 2007", "Mt. Tremblant，Canada", 14~ 18 2007
8. "Hsiangchu Lai，Her-Sen Doong，and Huang-Chi Lin", The Effect of Time Pressure on e-Negotiation, "Group Decision and Negotiation 2006", "Karlsruhe，Germany", 24~ 28 2006
9. "Her-Sen Doong，Hsiangchu Lai，and Wan-Jung Lin", Examining the Effect of Media Richness on Negotiation Process from the Strategy and Communication Perspectives, "Group Decision and Negotiation 2006", "Karlsruhe，Germany", 24~ 28 2006
10. 賴香菊、董和昇、闕志勳, 認知風險對線上集體購物加入意圖與行為之影響, 第17屆國際資訊管理學術研討會, 高雄義守大學, 28~ 2006
11. "Hsiangchu Lai，Her-Sen Doong，and Chen-Yuan Yang", The Effects of Price Dispersion in e-Market on Consumers' Intentions to Join Group-Buying, The Thirty-nine Hawaii International Conference on System Sciences(HICSS 39), "Kauai，Hawaii", 04~ 07 2006 (NSC93-2416-H-110-008成果)
12. "Hsiangchu Lai，Her-Sen Doong，and Chi-Chung Kao，and Gregory E. Kersten", Understanding Negotiator Behavior and Perception Based on Negotiators' Strategies, The Thirty-nine Hawaii International Conference on System Sciences(HICSS 39), "Kauai，Hawaii", 04~ 07 2006 (NSC93-2416-H-110-004 & NSC92-2416-H-110-013成果)
13. "Hsiangchu Lai，Her-Sen Doong，and Ming-Wei Shu", The Effects of Pricing Strategies of Group-Buying and Market Competition on Consumers' Join Intentions, The Proceedings of the 14th International Conference on Comparative Management, "Kauhsiung，Taiwan", 09~ 10 2005
14. "Hsiangchu Lai，Gregory E. Kersten，and Her-Sen Doong", Decision Support Tools in E-negotiations: A Comparative Analysis, Group Decision and Negotiation, "Vienna，Austria.", 10~ 13 2005
15. "Hsiangchu Lai，and Her-sen Doong", Synchronous vs. Asynchronous Communications in E-negotiation, Group Decision and Negotiation 2005, "Vienna，Austria", 10~ 13 2005 (NSC93-2416-H-110-004 & NSC92-2416-H-110-013成果)
16. "Hsiangchu Lai，and Ya-Ting Zhuang", Comparing the Performance of Group-Buying Models With Different Incentive Mechanisms, Web 2004 – The Third Workshop on e-Business, Washington D. C., 11~ 2004
17. "Hsiangchu Lai，and Tzyy-Ching Yang", The Performance Comparison among Product-Bundling Strategies Based on Different Online Behavior Data, "The Eighth Pacific-Asia Conference on Information Systems", "Shanghai，China", 07~ 11 2004
18. 賴香菊、陳俊憲、楊鎮遠, 線上搭售商品合購模式對促銷成效之影響, 第十五屆國際資訊管理學術研討會, 台北福華文教會館, 28~ 2004
19. "Hsiangchu Lai, and Liang Cheng Chang", The Possible Effects of Communication Support Tools in E-Negotiation, "2004 CORS/INFORMS Joint International meeting", "Banff，Canada", 16~ 19 2004
20. "Hsiangchu Lai，and Chun-Hsien Chen", A Study of Performance of Online Group-Buying Models, "2004 CORS/INFORMS Joint International meeting", "Banff，Canada", 16~ 19 2004
21. "Hsiangchu Lai，and Michael Tsai-Yang Lan", The Effect of Product Price and Complexity on Online-Purchasing Decisions, "Proceedings of the Second Workshop on e-Business，Web 2003", "Seattle，USA", 13~ 14 2003
22. 賴香菊、方世煌, 虛擬團隊結構、團隊運作與知識分享相關性之研究, 第十四屆國際資訊管理學術研討會, 嘉義，中正大學, 07~ 08 2003
23. Hsiangchu Lai, Collective Bargaining Models on the Internet, "SGRR 2002S，International Conference on Advances in Infrastructure for e-Business，e-Education，e-Science，e-Medicine on the Internet", "L’Aquila，Italy", 29~ 04 2002
24. 賴香菊、方世煌, 數位出版新經濟模式─水晶音樂的音樂虛擬社群, 第五屆企業經營管理個案研討會論文集, 台南，成奶j學, 23~ 26 2002, pp.625-632
25. 邱俊程、賴香菊, 線上行銷研究系統之開發, 第十二屆國際資訊管理研討會, 台北，台灣大學, 18~ 19 2001
26. 楊子青、賴香菊, "購物車資料在網頁產品型錄安排決策之應用", 第十二屆國際資訊管理研討會, 台北，台灣大學, 18~ 19 2001
27. "Hsiangchu Lai，and Tzyy-Ching Yang", "Applying Shopping Cart Data to Web Customers Clustering, Vancouver", Canada, 03~ 07 2001
28. 高銘鴻、賴香菊, 廣告網站選擇考量因素之研究, 第十一屆國際資訊管理研討會, 高雄，中山大學, 20~ 21 2000
29. 賴香菊、洪嘉宏、蔡淑芳、李琪琛、曾順成、吳金柱, 從eBay成未狾′搳u酷必得」, 第五屆台灣企業個案研討會, 高雄，高雄第一科技大學, 13~ 14 2000, pp.717-721
30. 賴香菊、鄧晏如、吳芬滿、丁源宏、黃瑜峰、吳春池, MP3對傳統唱片經營模式影響之研究, 第五屆台灣企業個案研討會, 高雄，高雄第一科技大學, 13~ 14 2000, pp.471-482
31. "Hsiangchu Lai and Tzyy-Ching Yang", A Group-based Inference Approach to Customized Marketing on the Web – Integrating Clustering and Association Rules Techniques, Proceedings of The Thirty-third Hawaii International Conference on System Sciences (HICSS-33), "Maui, Hawaii.", 04~ 07 2000
32. Hsiangchu Lai, and Tzyy-Ching Yang, An Architecture of Interactive Web Advertising Syste, Athensm, Greece, 04~ 07 1999
33. Hsiangchu Lai, Challenging Negotiations to an Electronic Shopping Broker of Virtual Consumer Coalition on the Internet, 04~ 07 1999, pp.654-656
34. "Hsiangchu Lai，and Tsai-hsin Chu", Knowledge Management: A Review of Theoretical Frameworks and Industrial Cases, "Maui，Hawaii", 04~ 07 1999
35. 孫培真、林東清、釧s祥、賴香菊, 影響Web使用者網物購物意願之因素探討－一個結合EKB與TPB為基礎之理論模式建構, 第四屆國際資訊管理研究暨實務研討會, 新莊輔仁大學, 20~ 21 1998
36. Hsiangchu Lai, "Architecture for Intelligent Browsing on the Web, Budva", "Montenegro，Yugoslavia", 27~ 03 1998
37. "Hsiangchu Lai，Tayy-Ching Yang，Yi-ching Yang and Chih-hung Dai", "A Study of Impacts of the Template Arrangement，Dynamics and Number of Exposure of Web Ads on Advertising Effects", "Proceedings of the Ninth International Conference on Information Management，Chung-Li，June 5-6，1998", 內壢，元智大學, 05~ 06 1998
38. "Hsiangchu Lai，and Szu-Yuan Sun", Initiation Process and Effectiveness Evaluation of Groupware – Case Study of Lotus Notes, "Proceedings of the Third Conference on Taiwan Local Business Cases，pp. 885-895，Kaohsiung，May 16，1998", 高雄，義守大學, 16~ 1998, pp.885-895
39. "Hsiangchu Lai，and Tzyy-Ching George Yang", A System Architecture of Intelligent-Guided Browsing on the Web, Vol.4, 06~ 09 1998, pp.423-432
40. Hsiangchu Lai and Fang-pei Su, An Analysis of Cases of Strategic Information Systems, "Proceedings of the 8th International Conference on Information Management，pp.398-404，Taipei，May 30-31，1997", 木柵，政治大學, 30~ 31 1997, pp.398-404
41. "Hsiangchu Lai，and Tzyy-Ching George Yang", "Issues of Applying Conventional Development methodologies to World Wide Web Environment, Kaohsiung", The Eighth International Conference on Comparative Management, 25~ 27 1997, pp.92-100
42. 吳仁和、賴香菊、林信惠、董成偉, 知更書店電腦化個案, 第二屆台灣本土企業個案發表暨研討會, 高雄, 17~ 18 1997, pp.309-320
43. "Hsiangchu Lai，and Dun-Hou Tsai", Distribution Network and Internet Marketing of Global Products, "Proceedings of 1997 Chinese Professional Management Conference，pp. 121-141，Taipei，May 8-9，1997", 台北國際會議中心(Taipei International Convention Center), 08~ 09 1997, pp.121-141
44. 賴香菊, 網際網路行銷創意與應用, 全球網路物流行銷研討暨參展說明會, 高雄，國立中山大學國際會議廳, 11~ 1997, pp.19-25
45. 楊子青、賴香菊, 以全球資訊網環境建立虛擬教室之研究, 第七屆國際資訊管理研討會, 中壢，中原大學, 24~ 25 1996, pp.285-292
46. 林朝賢、賴香菊, 資訊高速公路在企業經營顧客服務上之應用研究, 第六屆國際資訊管理學術研討會, 台北，國際會議中心, 27~ 28 1995, pp.336-373
47. 陳廷榮、賴香菊, 資訊高速公路為行銷組合帶來之機會, 第六屆資訊管理研討會, 台北，國際會議中心, 27~ 28 1995, pp.374-380
48. Hsiangchu Lai, Computer Assistance in Achieving TQM in IT-Intensive Reengineerng, TIMS XXXⅡ Meeting, 12~ 15 1994
49. "Hsiangchu Lai，and Horng-Shyung Wey", The Application of Negotiation Support System to Software Project Management, ORSA/TIMS 36th Joint National Meeting, 31~ 03 1993
50. 魏鴻雄、賴香菊, 軟體生產管理的談判支援系統架構, 第四屆全國資訊管理研討會, 台北，銘傳管理學院, 28~ 29 1993, pp.251-258 (合作同學得最佳學生論文獎)
51. 劉常勇、賴香菊, 業界派員參與科技專案合作研究之探討, 1992年產業科技研究發展管理研討會, 台北, 01~ 1992
52. 黃錦祥、賴香菊, 公害賠償談判支援系統架構初探, 第三屆全國資訊管理研討會, 新竹，交通大學, 29~ 1992, pp.175-180
53. 賴香菊, 電子文件交換的策略性應用規劃探討, 策略性資訊系統學術研討會, 中山大學, 11~ 1992
54. 劉維琪、劉常勇、盧宏陽、賴香菊, 經濟部科技專案研究成果管理與推廣之實證研究, 1991中華民國科技管理研討會, 新竹，交通大學, 04~ 05 1991, pp.57-67
55. Hsiangchu Lai, Negotiation Support: A Theoretical Basis and Implications, NATO ASI Conference - Recent Developments in Decision Support Systems, 16~ 28 1991
56. Hsiangchu Lai, A Theoretical Basis for Negotiation Support Systems, First ISDSS-Conference, 11~ 14 1990
57. 孫思源、賴香菊、董和昇, 以廣告觀點分析企業網頁內容之研究, 中國工業工程學會八十七年度年會, 01~ 1990, pp.1164-1169

Books

1. Her-Sen Doong，Robert J. Kauffman，Hsiangchu Lai，Ya-Ting Zhuang, Empirical Design of Incentive Mechanisms in Group-Buying Auctions: An Experimental Approach, Armonk，NY: M.E. Sharpe, 2009 (in R. J. Kauffman and P. P. Tallon，eds.，Economics，Information Systems，and Electronic Commerce: Empirical Research. Advances in Management Information Systems，Volume 13，pp.181-225)
2. 賴香菊、楊鎮遠、徐明瑋, 數位知識創新─超未來資訊, 經濟部中小企業處, 2003 (刊登於千錘百鍊：中小企業成功升級轉型案例)
3. 賴香菊, 以小搏大：賽微科技天下文化, 天下文化, 2002 (刊登於哈佛學不到的創業典範一書中之第六章)
4. Hsiangchu Lai，Yen-Ching OuYang，and Ting-Ping Liang, The Intellectual Contribution of Professor Andrew B. Whinston to the Field of Information Systems in the Past Two Decades, Kluwer Academic Pugblishers, 2002 (in C. Holsapple，V. Jacob，H. R. Rao，A. Chaudhury，and M. Agrawal (ed.)，Business Modeling – Multidisciplinary Approaches – Economics，Operational，and Information Systems Perspectives，pp. 451-466)
5. 賴香菊, 電子商店的規劃, 華泰文化, 2000
6. 賴香菊, 網路行銷, 華泰文化, 2000
7. 吳仁和、賴香菊、林信惠、董成偉, 知更書店－企業電腦化之產學合作模式, 華泰, 1996 (台灣本土企業個案集－系列４)
8. 賴香菊, 談判支援系統, 松崗圖書, 1991 (刊登於梁定澎所著的決策支援系統一書中之第14-3節)

Research Reports

1. 賴香菊, 〝網路教學中群組互動對於個人整體學習成效影響之研究〞, 國科會計畫編號NSC93-2416-H-110-020, 2005 09
2. 賴香菊, 〝溝通支援工具與文化對於線上談判的影響(2/2)〞, 國科會計畫編號NSC93-2416-H-110-004, 2005 09
3. 賴香菊, 〝溝通支援工具與文化對於線上談判的影響(1/2)〞, 國科會計畫編號NSC92-2416-H-110-013, 2004 09
4. 賴香菊, 〝線上集體購物系統之研究〞, 國科會計畫編號NSC91-2416-H-110-018, 2003 09
5. 賴香菊, 〝企業如何利用e-learning推動知識管理〞, 國科會計畫編號NSC90-2416-H-110-021, 2002 09
6. 賴香菊, 〝臺灣資訊管理學術單位在學術期刊上的發表狀況之研究〞, 國科會計畫編號NSC89-2419-H-001-001-B9017, 2002 03
7. 賴香菊, 〝網路行銷決策分析工具之研究-以線上資料為基礎〞, 國科會計畫編號NSC89-2416-H-110-093, 2001 09
8. 賴香菊, 〝建構使用者輪廓以支援顧客網路行銷之研究〞, 國科會計畫編號NSC89-2416-H-110-029, 2000 09
9. 賴香菊, 〝台灣電子商務發展之研究-電子商務互動式行銷方法之研究 (I & II)〞, 國科會計畫編號NSC87-2416-H-110-030-N6 & NSC88-2416-H-110-004-N6, 1999 09
10. 賴香菊, 〝網路商店策略性彈性定價系統之研究〞, 國科會計畫編號NSC88-2416-H-110-045, 1999 09
11. 賴香菊, 〝網際網路獨有之廣告類型與績效之研究〞, 國科會計畫編號NSC87-2416-H-110-011, 1998 09
12. 賴香菊, 〝網際網路上以智慧代理人為基礎之顧客化行銷系統〞, 國科會計畫編號NSC-86-2416-H-110-011, 1997 09
13. 賴香菊, 〝透過網際網路提供售後顧客服務智慧型支援之可行性研究〞, 國科會計畫編號NSC-85-2418-H-110-001, 1996 09
14. 梁定澎、賴香菊、鄭炳強、林東清, 〝經營決策資訊系統改善研究計劃〞, 台電委託研究, 1996 08
15. 賴香菊, 〝談判支援系統理論在軟體生產管理的應用〞, 國科會計畫編號NSC-82-0301-H-110-014, 1993 07
16. 陳年興、賴香菊、梁定澎、陳孟彰, 〝模式管理技術之研究〞, 資策會委託研究, 1993 06
17. 陳年興、賴香菊、梁定澎、陳孟彰, 〝群体軟體中協調控制模式技術之研究〞, 資策會委託研究, 1993 05
18. 賴香菊, 〝資訊科技支援談判活動之角色探討〞, 國科會計畫編號NSC-80-0301-H-110-33, 1992 07
19. 賴香菊, 〝談判支援系統的弁酯n素之研究〞, 國科會計畫編號NSC-81-0301-H-110-06, 1992 07
20. 劉常勇、賴香菊、盧宏陽, 〝經濟部推 廣產業界參與科技專案之現況檢討及改進建議〞, 經濟部科技顧問室委託研究報告, 1992 06
21. 劉維琪、劉常勇、盧宏陽、賴香菊, 〝經濟部科技專案研究成果管理與推廣現況檢討及改進建議〞, 經濟部科技顧問室委託研究報告, 1991 06
22. 賴香菊、蔡敦浩, 〝大型企業與中小企業之研發及技術合作關係之研究〞, 行政院科技顧問組委託研究報告, 1991 06
23. Chin-Shun Wu, Feng-Yu Ni, Yu-Yang Lin, and Hsiangchu Lai, "Research on Effective Indexes of Management Responsibility (Profit, Cost, and Expenses) Centers of China Shipbuilding Corporation", China Shipbuilding Corporation, 1990 11
24. Hsiangchu Lai, "A Theoretical Basis for Negotiation Support Systems.", Ph.D. dissertation, Purdue University, West Lafayette, 1989

Others

1. 賴香菊, 九十四年度經濟部商業司電子商務推動計劃簡介〈上〉, 刊登於商業現代雙月刊 , NO. 68pp.51~56, 經濟部商業司出刊, 2005 1
2. 莊雅婷、王淳平、賴香菊, 美麗與健康的事業－麗的國際髮型, 刊登於電子商務雙月刊, No. 58pp.35~42, 經濟部商業司出刊, 2003 5
3. 賴香菊、王淳平、莊雅婷, 專業、熱忱的城鄉文化代理人－民宿的E化行銷, 刊登於電子商務雙月刊, No. 57pp.33~42, 經濟部商業司出刊, 2003 3
4. 程文郁、陳俊憲、賴香菊, 推動藥品流通業e化─台灣裕利公司, 刊登於電子商務雙月刊, No. 48pp.26~31, 經濟部商業司出刊, 2001 9
5. 賴香菊、鍾宜璋, 行銷跟著NOTEBOOK走－高都汽車業務代表行銷管理系統, 刊登於電子商務雙月刊, No. 47pp.24~31, 經濟部商業司出刊, 2001 7
6. 賴香菊、林義堯, 以人文關懷為本的理律法律事務所, 刊登於電子商務雙月刊, No. 45pp.19~23, 經濟部商業司出刊, 2001 3
7. 賴香菊, 推動商業自動化與電子化之回顧與展望─訪經濟部商業司司長劉坤堂, 刊登於電子商務雙月刊, No. 44pp.1~5, 經濟部商業司出刊, 2001 1

National Science Council Projects

1. The Effect of Time Pressure on e-Negotiation
   -NSC 95-2416-H-110 -027, 主持人, 2006-08-01-2007-07-31
2. The Effect of Market Price Distribution and Volatility on Consumers' Purchase Intention to Join Group Buying
   -94-2416-H-110-008, 主持人, 2005-08-01-2006-07-31
3. 網路教學中群組互動對於個人整體學習成效影響之研究
   -NSC93-2416-H-110-020, 主持人, 2004-08-01-2005-07-31
4. 溝通支援工具與文化對於線上談判的影響(2/2)
   -NSC93-2416-H-110-004, 主持人, 2004-08-01-2005-07-31
5. 溝通支援工具與文化對於線上談判的影響(1/2)
   -NSC92-2416-H-110-013, 主持人, 2003-08-01-2004-07-31
6. 線上集體購物系統之研究
   -NSC91-2416-H-110-018, 主持人, 2002-08-01-2003-07-31
7. 企業如何利用e-learning推動知識管理
   -NSC90-2416-H-110-021, 主持人, 2001-08-01-2002-07-31
8. 管理二學門專題研究計劃成果發表會-資訊管理領域
   -NSC90-2416-H-110-045, 主持人, 2001-09-01-2001-11-30
9. 臺灣資訊管理學術單位在學術期刊上的發表狀況之研究
   -NSC89-2419-H-001-001-B9017, 主持人, 2001-08-01-2001-11-30
10. 網路行銷決策分析工具之研究-以線上資料為基礎
    -NSC89-2416-H-110-093, 主持人, 2000-08-01-2001-07-31
11. A Study of User Profile Architecture to Support Customized Electronic Marketing
    -Project NO.NSC89-2416-H-110-029, 主持人, 1999-08-01-2000-07-31
12. Interactive Marketing for Electronic Commerce (II)
    -Project NO.NSC88-2416-H-110-004-N6, 主持人, 1998-08-01-1999-07-31
13. 網路商店策略性彈性定價系統之研究
    -NSC88-2416-H-110-045, 主持人, 1998-08-01-1999-07-31
14. Types of Proprietary Advertisements on the Internet and Their Performance Study
    -Project NO.NSC87-2416-H-110-011, 主持人, 1997-08-01-1998-07-31
15. Interactive Marketing for Electronic Commerce (I)
    -Project NO.NSC87-2416-H-110-030-N6, 主持人, 1997-08-01-1998-07-31
16. Intelligent Agent Based Customized Marketing System o the Internet
    -Project NO.NSC-86-2416-H-110-011, 主持人, 1996-08-01-1997-07-31
17. Feasibility Study of Intelligent Support for Aftersales Customer Service on the Internet
    -Project NO.NSC-85-2418-H-110-001, 主持人, 1995-08-01-1996-07-31
18. Applying Theory of Negotiation Support Systems to Software Production Management
    -Project NO.NSC-82-0301-H-110-014, 主持人, 1992-08-01-1993-07-31
19. The Roles of Information Technology in Supporting Negotiation Activities
    -Project NO.NSC-80-0301-H-110-33, 主持人, 1991-02-01-1992-07-31
20. Study of the Functional Components of Negotiation Support Systems
    -Project NO.NSC-81-0301-H-110-06, 主持人, 1991-08-01-1992-07-31

Others

1. 經濟部商業司－商業現代化雙月刊計畫
   -經濟部商業司, 主持人, 2006-01-01-2006-12-31
2. 經濟部商業司－商業現代化雙月刊計畫
   -經濟部商業司, 主持人, 2005-01-01-2005-12-31
3. An Exploratory Study of the Discovering Negotiation Intelligence
   -教育部卓越計畫, 主持人, 2004-04-01-2005-03-31
4. 經濟部商業司－商業現代化雙月刊計畫
   -經濟部商業司委託, 主持人, 2004-01-01-2004-12-31
5. The Effects of Dynamic Pricing in Forming Collective Bargaining Power
   -教育部卓越計畫, 主持人, 2003-04-01-2004-03-31
6. 經濟部商業司－商業現代化雙月刊計畫
   -經濟部商業司委託, 主持人, 2003-01-01-2003-12-31
7. Collective Bargaining Models on e-Marketplace
   -教育部卓越計畫, 主持人, 2002-04-01-2003-03-31
8. 經濟部商業司－商業現代化雙月刊計畫
   -經濟部商業司, 主持人, 2001-01-01-2001-12-31
9. 產業電子化學界研究推廣計畫－基礎研究
   -經濟部技術處, 副研究員, 2000-07-01-2001-06-31
10. 經營決策資訊系統改善研究計劃
    -台電, 協同主持人, 1995-09-18-1996-06-17
11. 模式管理技術之研究
    -資策會, 共同主持人, 1992-09-01-1993-05-31
12. 群體軟體中協調控制模式技術之研究
    -資策會, 共同主持人, 1992-09-01-1993-05-31
13. 經濟部推展產業界參與科技專案之現況檢討及改進建議
    -經濟部科技顧問室, 協同主持人, 1991-07-01-1992-06-30
14. 大型企業與中小企業之研發及技術合作關係之研究
    -政院科技顧問組, 主持人, 1990-09-01-1991-06-30
15. 經濟部科技專案研究成果管理與推廣現況檢討及改進建議
    -經濟部科技顧問室, 協同主持人, 1990-12-01-1991-06-30
16. 中國造船股份有限公司各責任、利潤､成本､費用中心經營合理化之研究
    -中國造船公司, 協同主持人, 1990-04-01-1990-09-30

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